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Services Marketing in Asia, Second Edition
Services Marketing in Asia Second Edition
Author:
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference fo... more »
Author:
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference fo... more »
ISBN-13: 9780131275379
ISBN-10: 0131275372
Pages: 720
Edition: 2nd
Rating: ?
ISBN-10: 0131275372
Pages: 720
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
