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Services Marketing: Integrating Customer Focus Across the Firm
Services Marketing Integrating Customer Focus Across the Firm
Author: Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
ISBN-13: 9780078112102
ISBN-10: 0078112109
Publication Date: 3/7/2017
Pages: 672
Edition: 7 Student
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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