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Services Marketing
Services Marketing
Author:
"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes mult... more »
Author:
"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes mult... more »
ISBN-13: 9780071263931
ISBN-10: 0071263934
Publication Date: 7/1/2008
Pages: 768
Edition: 5th
Rating: ?
ISBN-10: 0071263934
Publication Date: 7/1/2008
Pages: 768
Edition: 5th
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
