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Services Marketing
Services Marketing
Author: Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes mult...  more »
ISBN-13: 9780072961942
ISBN-10: 0072961945
Publication Date: 5/2/2005
Pages: 736
Edition: 4
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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