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Services Marketing
Services Marketing
Author:
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across... more »
Author:
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across... more »
ISBN-13: 9780073380933
ISBN-10: 0073380938
Publication Date: 5/23/2008
Pages: 736
Edition: 5
Rating: ?
ISBN-10: 0073380938
Publication Date: 5/23/2008
Pages: 736
Edition: 5
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
