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Search - Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)

Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)
Services Marketing - 6th Edition - Prentice-Hall Series in Marketing
Author: Christopher Lovelock, Jochen Wirtz
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industrie...  more »
ISBN-13: 9780131875524
ISBN-10: 0131875523
Publication Date: 9/27/2006
Pages: 672
Edition: 6
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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