Absolutely inspiring, both from a business perspective and from a philanthropical one. I had no idea just how innovative Newman's Own has been in the grocery industry...things that we take for granted now, like jars of chunky spagetti sauces, are due in large part to their products. And all of the stories about their charity work and the stories of the Hole in the Gang camps were utterly inspiring...they seriously brought tears to my eyes.
As a longtime fan of the Newman's Own brand and as someone who work in the consumer packaged goods industry, the subject matter already held interest for me. But this book is filled with the irreverent humor of this madcap duo who made it big in business and defied all the odds. Readibg this made me appreciate them even more.