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Search -
Strategic Market Management (Strategic Market Managment)
Strategic Market Management - Strategic Market Managment
Author:
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." — -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority -- Now Revised! — Completely revised and updated, ... more »
Author:
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." — -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority -- Now Revised! — Completely revised and updated, ... more »
ISBN-13: 9780471484264
ISBN-10: 0471484261
Publication Date: 3/26/2004
Pages: 368
Rating: ?
ISBN-10: 0471484261
Publication Date: 3/26/2004
Pages: 368
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Industries >> Accounting >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Engineering & Transportation >> Accounting & Finance >> Accounting >> General
