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Up Close and Personal?: Customer Relationship Marketing @ Work
Up Close and Personal Customer Relationship Marketing Work
Author: Paul Gamble, Merlin Stone, Neil Woodcock, Bryan Foss
* Includes a new free CD-ROM * Published in association with IBM and Ogilvy Customer Relationship Marketing, CRM, remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas involving keeping in touch and responding to customer c...  more »
ISBN-13: 9780749438319
ISBN-10: 0749438312
Publication Date: 1/9/2003
Pages: 382
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Publisher: Kogan Page
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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