Cathy W. (Firefly) - , reviewed on 6/14/2008 + 57 more book reviews

Helpful Score: 2

After trying to come up with my own review, I read this one by Naiche A. ) from FREDERICK, MD wrote on 12/28/2007. She says exactly what I was thinking, but she says it much better than I did. :-)


"While provocative, I found the book to be poorly researched and the arguements unconvincing. Gladwell comes up with some examples of features of some things which are wildly popular, but completely fails to show that these features are either missing from unpopular things or common to all popular things. Spends the entire book explaining the three characteristics that he thinks cause a popularity tipping point, but then doesn't show why they cause it or why they fail in things which don't become popular. Pretty much, he's just saying: I found this attribute in a few popular things, so this attribute must be what makes them popular. The examples are fun, but the logic is terrible. Don't expect to learn anything that will help you."

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