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Search - Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
ISBN-13: 9780324408089
ISBN-10: 0324408080
Publication Date: 7/19/2006
Pages: 656
Edition: International Ed
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Publisher: South-Western, Div of Thomson Learning
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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