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The Affluent Handbook:Understanding America's Top Income Quintile
The Affluent HandbookUnderstanding America's Top Income Quintile
Author: Matt Oechsli
As baby-boomers age we are in the midst of and witnessing the wealthiest generation in history. With so much money in or about to be in transition, understanding the psychographic profile of today s affluent consumer is critical. Do you know their key motivators? Do you understand their idiosyncratic nature? Would you like to overcome their skep...  more »
ISBN-13: 9780965676595
ISBN-10: 0965676595
Publication Date: 6/2/2008
Pages: 163
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Publisher: Wealth Management Press
Book Type: Hardcover
Members Wishing: 0
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