Skip to main content
PBS logo
 
 

Search - The Anatomy of Buzz: Creating Word-of-mouth Marketing

The Anatomy of Buzz: Creating Word-of-mouth Marketing
The Anatomy of Buzz Creating Wordofmouth Marketing
Author: Emanuel Rosen
When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. Yet most marketing still focuses on advertising and other tools to influence each customer individually, ignoring the fact that buying 'conversation products' is a social process.The Anatomy of...  more »
ISBN-13: 9781861976154
ISBN-10: 1861976151
Publication Date: 10/15/2001
Pages: 320
Rating:
  ?
0 stars, based on 0 rating
Publisher: Profile Business
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.