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Betty is a pretty girl, tall and slender with blonde hair. Her eyes are typically described as blue, but are only drawn as such in later years and during close-up shots of her face; at all other times, her eyes are simply drawn with black ink.

Betty is interested in astrology, particularly the Zodiac. The official Archie Comics website lists her birthday as June 29 and her sign as Cancer. While Betty is a Cancer under the Tropical Zodiac, she is a Gemini under Sidereal astrology and astronomical observation. In at least one comic book story, Betty is identified as a Libra and/or an Aquarius.

The quintessential 17-year-old girl next door, Betty's middle class upbringing is a world apart from the flashy lifestyle of her wealthy frenemy (combination of friend and enemy), Veronica Lodge. Nowhere is this more evident than when she and Veronica are competing for Archie Andrews' heart, and yet they remain best friends (Veronica once told Archie that she and Betty are only rivals in unimportant matters...like boys).

In the late 1960s, the two girls joined Archie's band, a garage band appropriately named The Archies. Both sang (usually backup), and Betty played tambourine, while Veronica played organ. This implies that Veronica is more musically talented, but this is not necessarily true. Some stories indicate that Betty is the better vocalist. Additionally, there is little consistency in the instruments she is able to play. Betty has played the tambourine, maracas, guitar, banjo, keyboard, saxophone, cello, and the bongos.

Betty's hobbies include sports, repairing cars (mostly that of her crush Archie Andrews), cooking, and making her own clothing.She is also known to take karate lessons. She also has a doll hospital in her garage. Betty has a talent with animals (she owns a cat, Caramel) and often operates small businesses concerning them no matter how troubling they turn out. She is very concerned with the environment and other social issues and encourages the rest of the gang to clean up after themselves. She keeps a small garden in her backyard which she tends to occasionally. She loves children and sometimes babysits Jellybean with Jughead as well as other children in Riverdale. Occasionally, families hire Betty to keep their elderly members company.

She does very well in school and is considered one of the smartest girls at Riverdale High. Unlike the stereotypical dumb blonde, she has an above-average IQ,she is very intelligent and has won many awards , in one story she won a award and was sent to compete in new york and has won numerous academic awards. At one point, she gained ESP when an encyclopedia accidentally fell on her head. This ability took away all hope for the future; Archie asked her on a date but she knew Archie would dump her for Veronica. She lost her ESP power when a ball that Reggie kicked accidentally hit her; in her gratefulness, she gave him a thankful kiss.

Betty appears in all of the current Riverdale-related titles that are published by Archie Comics. Specifically, Betty stars in Betty and stars in Betty and Veronica and Betty and Veronica Spectacular.

Betty is always involved in a love triangle with Archie Andrews and Veronica Lodge, and sometimes she becomes a second fiddle to Veronica. Archie cannot decide which girl that he prefers, but often chooses Veronica over Betty (although in the love showdown, he chose Cheryl Blossom). Archie says on many occasions that he considers Betty to be his best friend (occasionally comparing her to a sister, which does not please her), someone that he can confide in, and is more comfortable with her. That does not stop him from seeing Veronica or other girls. Deep down inside, Betty will always hope that, in the end, Archie will choose her. Betty, however, as much she tries to break up with him and stop being a spare fiddle to Veronica, cannot bring herself to do so.

By far, however, Betty's best friend is Veronica. Although the two are constantly involved in disputes over Archie or something else that evokes jealousy between the two, they have remained the best of friends since their childhood. Once, the two even said that Jughead and Archie's friendship couldn't compare to theirs. In many stories, Betty and Veronica are team up or help each other in any way they can. However, deep down, each is jealous of the other. Her other female friends include Ethel Muggs, Midge Klump, and Nancy Woods, and they all share common interests and group activities such as shopping and cheerleading.

Frequently, Betty dated Reggie Mantle early on in the titles' runs and occasionally still, more often than not as a casual date when Veronica beat her to the punch to have Archie take her out. Sometimes, Reggie and Betty seem flirting with each other; when Betty was feeling sad, Reggie always tells her that she won a date with the most handsome man in the world, which Betty only replied that she would even consider to date Reggie instead if he was free. Although Reggie never admits it, he genuinely likes Betty, but his self-image sometimes is more important as the most popular jock in school, and he's afraid to damage their friendship, so they date frequently but without any attachment.[1]

Betty's relationship with Jughead Jones has mostly been that of close confidant and close friend, as they normally discuss their issues more candidly with each other than anyone else, as Jughead will provide commentary on her feelings for Archie, and she will attempt to "better" Jughead, by getting rid of his slothful attitude and laziness. Once when she had a sprained ankle, Veronica told both Archie and Jughead to visit her. The four of them were having dinner together, when guys from the school mistaken Jughead as Betty's boyfriend because he was carrying chocolates to her house. However, Jughead cares more about Betty than other girls, and there have been hints of a potential romantic relationship between them. In one story, Jughead even says that if the time ever comes that he would willingly kiss a girl, it would be Betty. A happy tear is seen sliding down Betty's face at this comment.

She had a friendship with an elderly woman named Lydia Wyndham, whom she found when doing research about World War I. With this acquaintance Betty got to know an accomplished writer and poet with a sharp mind (and a sad past...Betty's research had turned up a beau of Ms. Wyndham's who was killed in combat), but after a while Ms. Wyndham herself died.

At times, Betty gets jealous or even angry at Cheryl Blossom for flirting with Archie, even though Cheryl Blossom is friends with Betty. However, Betty and Veronica often unite against Cheryl when she tries to lure Archie away.

Jason Blossom, Cheryl's twin brother, has genuine interest towards Betty instead of the popular Veronica, which makes Archie jealous. But Cheryl Blossom, being one of Betty's best friends tells her that sometimes her brother is not good for her. Betty, always seeing other people's good side, chooses to date Jason anyway.

Currently, Betty has a 'relationship' going on with Adam Chisholm, her new boyfriend. It is thought by some people that Betty has chosen Adam over Archie when in truth, she is still choosing. This event has made Archie jealous and he concentrates his attention to Betty, ignoring Veronica, if he thinks there is a chance that Adam might take Betty away from him.

In the early years, Betty had mastery of the traditional feminine domestic skills that Veronica was hopeless at. Her kind, thoughtful ways towards others were intact from the beginning, as was her infatuation with Archie Andrews. However, she was also portrayed as a rather ditzy blonde who tended to rely on Jughead for brains. She also often proved to be hopeless when it came to romantic relationships and disliked it when people did not see her as feminine, though she was clearly more athletic and self-reliant than girls of the time were often expected to be.

With the influence of feminism, Betty was changed to her more familiar personality: a very level-head girl with a combination of tomboyish and feminine traits. In addition to her domestic skills, she has also been depicted with such talents as auto mechanics. She is typically depicted as calm and cool in the face of crisis and often has ready solutions for whatever problem presents itself.

Betty loves rock music and rock bands, and while she mostly plays the tambourine, she has also learned to play the guitar, which she mostly performs solo though in one comic she plays in the band The Archies of course Archie Andrews band. She plays board games that challenge her mind, as well as computer and video games. Her movie interests range from action films to chick flicks, and like many girls her age, she develops a crush on many celebrities. Betty collects dolls and doll accessories, as well as stuffed animals. She also likes to read comic books and romance novels. The foods she likes vary; while many of her favourites are sweets and fatty foods, she maintains good health. Betty also is fond of children, since she is often featured in stories where she is babysitting or spending time with the kids in her neighborhood.

Depicted as a sporty girl and also a cheerleader, she exercises by going on daily walks, bicycling, running on the beach, lifting dumbbells, and using a treadmill. She also dances and plays various on various school athletic teams. Basketball appears to be her favourite, but she also plays tennis, volleyball, swimming, soccer and baseball for Riverdale High. Additionally, she has become the new racecar driver for Mr. Lodge's company. In the winter, she spends her free time ice skating, skiing, sledding and snowboarding.

Betty enjoys writing and keeps a diary that is featured in the miniseries Betty's Diary. She wants to be a famous writer someday, an aspiration that her teacher Ms. Grundy approves of. She submits her work to writing magazines and has been published a number of times. At the same time, she takes various types of employment, including some work as a mechanic, which is also a career that she is interested in.

In some stories she finds employment as an assistant teacher at the local elementary school. In the TV movie To Riverdale and Back Again, and a comic book based on it, the characters are depicted as adults 15 years after their high school graduation. Betty is shown to be an elementary school teacher and aspiring novelist, engaged to a jerk named Robert, who is jealous of Archie. In the end, she breaks up with Robert, and switches to teaching at Riverdale High.