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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Beyond the Familiar Long-Term Growth through Customer Focus and Innovation
Author: Patrick Barwise, Sean Meehan
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate ...  more »
ISBN-13: 9780470976319
ISBN-10: 0470976314
Publication Date: 5/10/2011
Pages: 184
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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