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Beyond Traditional Marketing : Innovations in Marketing Practice (IMD Executive Development Series)
Beyond Traditional Marketing Innovations in Marketing Practice - IMD Executive Development Series
Author: Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh
This book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ‘classic literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can...  more »
ISBN-13: 9780470011461
ISBN-10: 0470011467
Publication Date: 6/17/2005
Pages: 324
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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