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Billions: Selling to the New Chinese Consumer
Billions Selling to the New Chinese Consumer
Author: Tom Doctoroff, Tom Doctoroff
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of  their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importan...  more »
ISBN-13: 9787801867728
ISBN-10: 7801867726
Publication Date: 1/23/2007
Pages: 240
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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