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Billions: Selling to the New Chinese Consumer
Billions Selling to the New Chinese Consumer
Author: Tom Doctoroff
This book cracks the code of marketing to the New Chinese Consumerall 1.3 billion of them. Marketers of some of the worlds leading brands come to China without any clear understanding of their new audience. Doctoroff delves into the psy-chology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He...  more »
ISBN-13: 9781403976635
ISBN-10: 1403976635
Publication Date: 1/23/2007
Pages: 240
Edition: Reprint
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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