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Search - The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
The Brand Gym A Practical Workout to Gain and Retain Brand Leadership
Author: David Taylor, David S. Nichols
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own ga...  more »
ISBN-13: 9780470686195
ISBN-10: 0470686197
Publication Date: 6/15/2010
Pages: 256
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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