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Brand Vision: How to Energize Your Team to Drive Business Growth
Brand Vision How to Energize Your Team to Drive Business Growth
Author: David Taylor
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highl...  more »
ISBN-13: 9780470028353
ISBN-10: 0470028351
Publication Date: 1/29/2007
Pages: 284
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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