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Brands and Branding Geographies
Brands and Branding Geographies
Author: Andy Pike
'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illumina...  more »
ISBN-13: 9781781001493
ISBN-10: 1781001499
Publication Date: 4/28/2013
Pages: 384
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Publisher: Edward Elgar Pub
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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