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Building Brands Directly
Building Brands Directly
Author: Pearson
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new bran...  more »
ISBN-13: 9780333639078
ISBN-10: 0333639073
Publication Date: 2/5/1996
Pages: 446
Edition: 1St Edition
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Publisher: Palgrave MD
Book Type: Hardcover
Members Wishing: 0
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