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Business Market Management: Understanding, Creating and Delivering Value
Business Market Management Understanding Creating and Delivering Value
Author: James C. Anderson, James A. Narus
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future pro...  more »
ISBN-13: 9780135226575
ISBN-10: 0135226570
Publication Date: 11/5/1998
Pages: 448
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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