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The Butterfly Customer : Capturing the Loyalty of Today's Elusive Customer
The Butterfly Customer Capturing the Loyalty of Today's Elusive Customer
Author: Susan M. O'Dell, Joan A. Pajunen
Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience — Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master p...  more »
ISBN-13: 9780471645184
ISBN-10: 0471645184
Publication Date: 5/15/2000
Pages: 384
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Publisher: John Wiley Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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