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Buzz: Harness the Power of Influence and Create Demand
Buzz Harness the Power of Influence and Create Demand
Author: Marian Salzman, Ira Matathia, Ann O'Reilly
How to master the power of buzz — Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding...  more »
ISBN-13: 9780471273455
ISBN-10: 0471273457
Publication Date: 4/25/2003
Pages: 256
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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