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Search - Channel Champions: How leading companies build new strategies to serve customers

Channel Champions: How leading companies build new strategies to serve customers
Channel Champions How leading companies build new strategies to serve customers
Author: Steven Wheeler, Evan Hirsh, Steven Wheeler
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue g...  more »
ISBN-13: 9780787950347
ISBN-10: 0787950343
Publication Date: 9/1999
Pages: 256
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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