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Churchill, Ford, and Walker's Sales Force Management
Churchill Ford and Walker's Sales Force Management
Author: Mark W. Johnston, Greg W. Marshall, Neil M. Ford, Orville C. Walker, Gilbert A. Sales Force Management Churchill
The primary goal of this book is to offer students the most comprehensive, up-to-date and integrated overview of the theory, research and practices relevant to sales management. The latest edition continues to focus on enabling students to take the wealth of information available and apply it to "real world" sales management problems and opportu...  more »
ISBN-13: 9780072466485
ISBN-10: 0072466480
Publication Date: 6/15/2002
Pages: 704
Edition: 7th
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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