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Competitor Targeting: Winning the Battle for Market and Customer Share
Competitor Targeting Winning the Battle for Market and Customer Share
Author: Ian H. Gordon
Powerful weapons for waging and winning the business war — Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. ...  more »
ISBN-13: 9780471644101
ISBN-10: 0471644102
Publication Date: 12/15/2001
Pages: 320
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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