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Cross-Cultural Selling For Dummies
Cross-Cultural Selling For Dummies
Author: Michael Soon Lee, Ralph R. Roberts, Joe Kraynak
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You?ll acquire key cross-cultural skills and build a coordinated effor...  more »
ISBN-13: 9780470377017
ISBN-10: 0470377011
Publication Date: 10/31/2008
Pages: 384
Edition: illustrated edition
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Publisher: For Dummies
Book Type: Paperback
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