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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers
Author: Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet...  more »
ISBN-13: 9780066620022
ISBN-10: 0066620023
Publication Date: 7/1999
Pages: 256
Rating:
  • Currently 3.3/5 Stars.
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3.3 stars, based on 8 ratings
Publisher: HarperBusiness
Book Type: Paperback
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