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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Crowdsourcing Why the Power of the Crowd Is Driving the Future of Business
Author: Jeff Howe
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? — "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats tha...  more »
ISBN-13: 9780307396211
ISBN-10: 0307396215
Publication Date: 9/15/2009
Pages: 336
Edition: unedited edition
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Publisher: Three Rivers Press
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 0
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