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Search - Cultural Dimension of Global Business, The (7th Edition)

Cultural Dimension of Global Business, The (7th Edition)
Cultural Dimension of Global Business The - 7th Edition
Author: Gary Ferraro, Elizabeth Briody
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.   The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.   Learning Goals Upon completing this book readers will be a...  more »
ISBN-13: 9780205835591
ISBN-10: 0205835597
Publication Date: 8/9/2012
Pages: 304
Edition: 7
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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