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Customer Bonding: Pathway to Lasting Customer Loyalty
Customer Bonding Pathway to Lasting Customer Loyalty
Author: Richard Cross, Janet Smith
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used custo...  more »
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ISBN-13: 9780844233185
ISBN-10: 0844233188
Pages: 256
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Publisher: NTC/Contemporary Publishing Company
Book Type: Hardcover
Other Versions: Paperback
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