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Search - Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series)

Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series)
Customer Relationship Management The Bottom Line to Optimizing Your ROI - NetEffect Series
Author: Jon Anton, Natalie L. Petouhoff
Cutting-edge in perspective, this book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It emphasizes 1) that it is the cost of training both customer service pers...  more »
ISBN-13: 9780130990693
ISBN-10: 0130990698
Publication Date: 12/26/2001
Pages: 272
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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