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Customer Relationship Management : Integrating Marketing Strategy and Information Technology
Customer Relationship Management Integrating Marketing Strategy and Information Technology
Author: William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, ...  more »
ISBN-13: 9780471271376
ISBN-10: 0471271373
Publication Date: 12/16/2002
Pages: 208
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Publisher: Wiley
Book Type: Paperback
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