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Direct Marketing in Practice (Chartered Institute of Marketing (Paperback))
Direct Marketing in Practice - Chartered Institute of Marketing Paperback
Author: Matthew Housden, Brian Thomas
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. — The book shows how to: — · Plan a direct marketing campaign — · Integrate new technology with conventional direct marketing practice — · Maximise the impact, efficienc...  more »
ISBN-13: 9780750624282
ISBN-10: 0750624280
Publication Date: 12/15/2001
Pages: 352
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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