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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
eMarketing eXcellence Third Edition Planning and optimising your digital marketing - Emarketing Essentials
Author: Dave Chaffey, Paul Smith
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. — A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. I...  more »
ISBN-13: 9780750689458
ISBN-10: 0750689455
Publication Date: 6/27/2008
Pages: 528
Edition: 3
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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