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EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
EVEolution Understanding WomenEight Essential Truths That Work in Your Business and Your Life
Author: Faith Popcorn
190 million female consumers . . . $4.4 trillion in buying power . . . one book -- the national bestseller now in paperback and newly revised -- that tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend ...  more »
ISBN-13: 9780786884414
ISBN-10: 078688441X
Publication Date: 6/13/2001
Pages: 272
Rating:
  • Currently 3.8/5 Stars.
 2
3.8 stars, based on 2 ratings
Publisher: Hyperion
Book Type: Paperback
Members Wishing: 0
Reviews: Member | Amazon | Write a Review
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 reviewed EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life on + 11 more book reviews
Faith Popcorn and her group predict trends. Sometimes they are scary-right-on. Sometimes not. I think she might be getting so involved with her own life in this book that her perspective is a little skewed. Just my opinion.


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