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Search - Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
Essentials of Marketing Research 2nd Edition with SPSS 130 Set
Author: V. Kumar, David A. Aaker, George S. Day
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.
ISBN-13: 9780471718116
ISBN-10: 0471718114
Publication Date: 6/2/2005
Pages: 553
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Publisher: John Wiley Sons
Book Type: Hardcover
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