The European Codes Explained Author:Steve Gray The European Federation of Pharmaceutical Industries and Associations (EFPIA) Code of Practice sets minimum standards across Europe for pharmaceutical marketing activities. However because each country adopts the EFPIA Code at a national level, operating in different countries can pose problems for marketers and signatories alike. The European C... more »odes of Practice Explained explores the key elements of the EFPIA Code and then neatly summarises the key points of each national code and highlights the extent to which they vary from the EFPIA framework. The book is divided into distinct chapters for each national Code of Practice, with concise sections addressing the most commonly queried topics. With a clear layout and easily-accessible information, this book is a valuable addition to the bookshelf of all pharmaceutical employees and agencies working across Europe.« less