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Eve-Olution: The Eight Truths of Marketing to Women
EveOlution The Eight Truths of Marketing to Women
Author: Faith Popcorn
Women are now the primary decision makers or significant influencers in more than 80 per cent of consumer purchasers. But while there are countless books about how women think differently, talk differently and feel differently, this book looks at how they buy or relate to brands differently.
ISBN-13: 9781861975997
ISBN-10: 1861975996
Publication Date: 2/5/2001
Pages: 306
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Publisher: Profile Business
Book Type: Paperback
Members Wishing: 0
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