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Search - Event Management

Event Management
Author: Lynn Van Der Wagen, Brenda R. Carlos

The Project Deliver a Powerful Presentation Create an Environment of Celebration Transform an Active Aircraft Paint Hangar into a Beautiful Ballroom Reveal the Stunning New Paint Scheme of the Boeing 777 to 7,000 Members of the Press and Employees of a Major Airline The Challenge Only 3 Weeks Lead-Time until the Event Secure FAA Permits for O... more »ur Crew to Enter a Highly Secured Area of Atlanta's Hartfield International Airport Hide a 250-foot-long by 220-foot-wide Commercial Aircraft Create Hanging Points for Lighting and Sound Equipment in a Hangar with 5 Hard Slick Metal Walls Cover 54 Feet of Paint-Splattered Walls The Experience Magical Wonderment! Soft Lighting Beautiful Fabric Draped Along the Wall Time-Lapse Video Showing the Evolution of the Aircraft's Interior and Paint Scheme Confetti Cannons Dramatically Explode Blinding Light Pours into the Hangar as the Door Quickly Draws Back The Striking New Boeing 777 Gleaming in the Sun! The Results An Amazing Success! A Dramatic Introduction to the Transformed Brand Identity A Bridge into the Future A Lasting Impression on the Press and Employees Corporate and Brand Enthusiasm Whether you're involved in creating an event such as the one listed above, which introduced over 7,000 members of the press and employees of a major airline to a new product, organizing a walk/run for a charitable event, or working on a local blues festival, the event management industry is full of excitement. Certainly no one day in the life of an event manager is ever alike. The event business is a dynamic one that is not free from frustration but in the end, most event managers believe that they have the best job on earth. The event and convention industry is a $100 billion industry and currently employs 1.5 million people. This has precipitated the increase in the popularity of studies of event management. For those who are looking for an exciting career, where their organizational skills and attention to detail along with their creativity can be fully utilized, this is an industry that is attracting many of the country's brightest students. As an author who has written about the hospitality and event industry for the past decade, it has been my privilege to be able to compile this text. I have many people to thank. First and foremost I would like to thank Lynn Van Der Wagen. It has been a rewarding experience to adapt her original text, which was published in Australia. Thanks goes to Lynn for providing a number of photos that were used in this text. To Vern Anthony my Prentice Hall/Pearson editor and his staff who have shown tremendous interest and support for this work. To Ed Sanders, my mentor, who has always believed in me and helped me to grow in the industry. To the many associations, organizations and professionals that freely shared their data and ideas with me. Their examples are what make this text come alive and truly represent the U.S. market. Most of all I must thank my dear family, who are the reason that I want to work hard and improve myself. Rudy, you're the best. Chad, Clint, and Melissa I appreciate your support. Mom and dad too, you taught me that I can accomplish anything I set my mind on as long as I'm willing to put in the required work. And finally, a special thanks to all the students and educators who will turn to this book. I have kept you in mind during every phase of writing this manuscript. It is my hope that this book will become a great resource to you. May all your events be successful! align="right"> Brenda R. Carlos

ISBN-13: 9780131149380
ISBN-10: 0131149385
Publication Date: 7/28/2004
Pages: 312
Rating:

0 stars, based on 0 rating

Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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