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Face-to-face Selling: Secrets of the Concept Sale
Facetoface Selling Secrets of the Concept Sale
Author: Robert B. Miller, Stephen E. Heiman, Tad Tuleja
This handbook explores the Miller-Heiman conceptual selling programme, which has changed the structure and nature of selling for such companies as Coca-Cola, Hewlett-Packard and Kimberley-Clark. It is a systematic process that produces significant sales increases.
ISBN-13: 9780749410131
ISBN-10: 0749410132
Publication Date: 6/30/1993
Pages: 320
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Publisher: Kogan Page Ltd
Book Type: Paperback
Members Wishing: 0
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