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Found of Marketing Communications: A European Perspective
Found of Marketing Communications A European Perspective
Author: Joeri Van Den Bergh, Patrick De Pelsmacker, Maggie Geuens
This book offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, per...  more »
ISBN-13: 9780273703860
ISBN-10: 0273703862
Publication Date: 12/31/2005
Pages: 328
Edition: Revised
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Publisher: Financal Times Management
Book Type: Paperback
Members Wishing: 0
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