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Fundamentals of Selling: Customers for Life (Mcgraw Hill/Irwin Series in Marketing)
Fundamentals of Selling Customers for Life - Mcgraw Hill/Irwin Series in Marketing
Author: Charles M. Futrell
Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology aroun...  more »
ISBN-13: 9780072289961
ISBN-10: 0072289961
Publication Date: 8/1998
Pages: 584
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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