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The Future of Relationship Marketing
The Future of Relationship Marketing
Author: David Bejou, Adrian Palmer
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh...  more »
ISBN-13: 9780789031617
ISBN-10: 0789031612
Publication Date: 6/8/2006
Pages: 128
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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