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HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Strategic Marketing
Author: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
New from the bestselling HBR?s 10 Must Reads series. — Stop pushing products?and start cultivating relationships with the right customers. — If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most import...  more »
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ISBN-13: 9781511367257
ISBN-10: 1511367253
Publication Date: 8/9/2016
Edition: Unabridged
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Publisher: Audible Studios on Brilliance Audio
Book Type: MP3 CD
Members Wishing: 0
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