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Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology
HiTech HiTouch Branding Creating Brand Power in the Age of Technology
Author: Paul Temporal, K. C. Lee
"There's branding and there's high-tech branding and the differences are enormous. The authors do a great job in isolating the many important principles of branding in an increasingly high-technology world." Al Ries Chairman, Ries & Ries Co-author, The 11 Immutable Laws of Internet Branding "The internet and e-commerce have inspired phenomenal c...  more »
ISBN-13: 9780471845966
ISBN-10: 0471845965
Publication Date: 1/12/2001
Pages: 250
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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