James Baar (born February 9, 1929 in New York City) is an author, international corporate communications consultant, corporate communications software developer, blogger, former business executive and Washington journalist and sometime college lecturer.
His most recent book is "But Wait! There’s More! (maybe)," a book on the advertising agency business’ Golden Age and current chaos.
Baar began his newspaper career on The Record in Troy, New York where he “specialized in reporting obits, church notices and the occasional arson.” He graduated to the United Press and subsequently was a reporter and editor in the UPI Washington Bureau and Senior Editor of Missiles & Rockets Magazine.
In his later business career, Baar has been Chief Operating Officer in four major public relations agencies: Hill & Knowlton Advanced Technology, Gray-Strayton, Creamer Dickson Basford and Lewis & Gilman. He also was Corporate Communications Officer of Computervision, Managing Director of General Electric’s European Communications Operation and manager of various GE PR operations in the United States.
Baar graduated from Union College in 1949 where he majored in philosophy. He and his wife, Beverly, live in Providence, Rhode Island.
Polaris! (with William E Howard), 1960, ISBN-10 #0151726590 ISBN-13 #978-015176592Combat Missileman (with William E Howard), 1961, ASIN #B0007DWQD4Spacecraft & Missiles of the World 1962 (with William E. Howard), ASN #B0000EGOMBThe Great Free Enterprise Gambit, 1980, ISBN #0-395-29115-1The Careful Voters Dictionary of Language Pollution (Understanding Willietalk and Other Spinspeak), 1999, ISBN #1-58500-078-7Spinspeak II: The Dictionary of Language Pollution, 2004, ISBN #1-4184-2742-XUltimate Severance, 2005, ISBN #1-4208-3847-4But Wait! There's More (maybe) (with Donald E. Creamer), 2008, ISBN #978-1-4363-3092-3Short fiction including The Real Thing, Believe Me!, Somewhere on the Elbe and In the Gulf