Mr. Tye is a former hospital administrator and public health activist. As director of emergency medical services for the University of Iowa Hospitals and Clinics, he was active in regional EMS planning and was the first president of the Association of Air Medical Services between 1981 and 1983 (1, 2, 3, 4, 5). As a result of research he conducted while an MBA student at the Stanford Graduate School of Business, he founded STAT (Stop Teenage Addiction to Tobacco) in 1986. He played an important role in bringing about public policy changes to stop the illegal sale of tobacco to minors (6, 7) and raise public awareness of unethical cigarette advertising (8, 9, 10, 11, 12, 13). He testified before congressional hearings on cigarette product placement in movies made for children and teens and was instrumental in killing the RJ Reynolds publication “Moviegoer,” a cigarette advertisement masquerading as a magazine that was given away free in movie theaters. The tobacco industry found STAT sufficiently threatening that they sent spies to the organization’s annual conferences, where they secretly and illegally tape-recorded closed sessions (14). STAT was presented the Award for Excellence for Adolescent Tobacco Prevention by the American Medical Association in 1990. Tye’s work was featured in the Pulitzer Prize winning book “Ashes to Ashes” by Richard Kluger (15).
Tye founded Values Coach in 1995. He teaches the company’s 60-module course on “The Twelve Core Action Values” and speaks on values-based leadership and cultural transformation. He is the author or coauthor of eleven books, the best known of which is “Never Fear, Never Quit” (16). His most recent book is “The Florence Prescription: From Accountability to Ownership” with his Values Coach colleague Dick Schwab (17). He is a frequent speaker and consultant for hospitals, corporations, government and education agencies, and professional associations. He lives in Iowa but spends at least two weeks every year hiking in the Grand Canyon.
“The First Patient Advocate and What It Means to Be Human” Newsletter of the Society for Healthcare Consumer Advocacy of the American Hospital Association, July 2010
“The Board’s Role in Creating a Culture of Ownership” Trustee magazine (with Judy Rich, CEO of Tucson Medical Center), July 2010
“A Positive Approach to Negative People” H&HN Weekly, a publication of the American Hospital Association, June 2010
“Florence Nightingale’s Lessons for Cultural Transformation” H&HN Weekly, May 2009
“The Left Brain Counts and the Right Brain Matters” 2-part series in H&HN Weekly, Summer 2008
“The Self-Empowerment Pledge” Journal of Trauma Nursing, December 2005
“Never Fear, Never Quit” Journal of Nursing Management, July 1997
Are these too old?
Tye J, Hartford CE, Wallace RB: “Survey of Continuing Education Needs for Nonemergency Physicians in Emergency Medicine,” Journal of the American College of Emergency Physicians, January 1978.
Cram AE, Tye J: “Emergency Medical Services in Iowa,” Journal of the Iowa Medical Society, March, 1978.
Cram AE, Tye J: “Emergency Medical Services in Iowa: an Update,” Journal of the Iowa Medical Society July 1980.
Tye J, Vargish T, Jensen A: “The Role of a Hospital-Based Emergency Helicopter Service in a Rural State,” Emergency Medical Services, September1980.
Tye J: “Should Competing Hospitals Have Competing Emergency Helicopter Programs?” Hospital Aviation, July 1982.
Altman DG, Rasenick-Douss L, Foster V, Tye J: “Sustained Effects of an Educational Program to Reduce Sales of Cigarettes to Minors,” American Journal of Public Health, July 1991.
Altman DG; Foster V; Rasenick-Douss L; Tye J: “Reducing the Illegal Sale of Cigarettes to Minors,” Journal of the American Medical Association, January 1989.
Tye J: “Cigarette Ads Reveal a History of Deceit,” Wall Street Journal, August 5, 1986.
Tye J: “Cigarette Marketing: Ethical Conservatism or Corporate Violence?” New York State Journal of Medicine, July 1985.
Tye J; Warner, KE; Glantz, SA: “Tobacco Advertising and Consumption: Evidence of a Causal Relationship,” Journal of Public Health Policy, August 1987.
DiFranza JR, Tye J: “Who profits from tobacco sales to children?” Journal of the American Medical Association, May 1990.
Tye J: “Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies,” World Smoking and Health, Spring 1990.
Tye J, Altman DG, DiFranza JR: “Marketing Adolescent Tobacco Addiction,” Maryland Medical Journal, October 1995.
Multimedia
The Twelve Core Action Values — a 60-part video and newsletter series
True Wealth: Your Values and Your Money — 11 full-length audio CDs and one document resource CD on values-based approaches to personal finance
Spark Your Success — album of 8 audio CDs on personal and professional achievement
